![]() The price paid by the original buyer, including fees, was £87.50, to which he had then legitimately added just under 10%, taking the resale price to £96. When we picked a random event, we found a £75 face value seat for a Hugh Jackman show at the London O2 arena in June on sale for £108. However, AXS then adds a 12.5% resale fee, paid by the buyer, and there may or may not be a delivery fee, too. AXS Official Resaleįans who bought tickets from AXS but can’t make it to the event can sell them at a “fair price” – capped at 10% above the total amount paid. With FanFair Alliance’s help, we looked at how the official resale sites stack up against each other. “What we’re now seeing in the UK is a genuine market shift,” says Adam Webb at music industry group FanFair Alliance, which wants ticket resale to be made as straightforward and transparent as possible. And then there are the companies that let people return or reallocate their tickets. ![]() There are the “open market” resale sites, ranging from Viagogo to Twickets. Most of the big-name “primary” ticket agents, including Ticketmaster, See Tickets, Eventim and AXS, now have their own resale platforms. However, over the last year or two, a host of new sites have popped up – some more ethical than others. Viagogo still appears to be in rude health despite calls for a boycott, but two other big players, Seatwave and GetMeIn, were closed down a few months ago. Rita Ora: tickets cost 12% less than face value. ![]()
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